Explore the unique world of New Era and discover street style from London, Paris and Berlin.
New Era is a street style brand born out of self expression. In collaboration with up-and-coming photographers we took to the streets to capture the unique looks and individual styles of New Era fans.
Claire Pepper, winner of Young Fashion Photographer of the year 2008, discovered cool East Londoners around the back streets of Brick Lane. While Alex Brunet whose influences include Newton and Bourdin captured Parisian style on the cobbled streets of Sentier. In Berlin Jens Kaesemann photographed alternative youth in Kreuzberg, the city's hub of arts and culture.
Check out The New Era Cube app to create your own street style images on our GIF Builder and get access exclusive New Era content including a two retro Football game.
the New Era Cube app for iPhone & iPad from the App store.